YouTube is the platform where most people go to watch videos online. So, it is the most visited website in the globe and the second most visited in the United States when measured by organic traffic. So, if you want to get the word out about your business to people online, this is the way to do it. YouTube statistics suggest that by 2023, YouTube will have 2.6 billion monthly active viewers worldwide. Additionally, only Facebook has more users than YouTube regularly when comparing their relative popularity.
YouTube has more users because videos can be viewed without a Google account. This information about YouTube subscribers will be useful to marketers. Since more than two billion people use YouTube each month, marketers have access to a sizable and engaged audience. Because of its massive user base, YouTube is also a great platform for your digital marketing campaigns.
Statistics found that approximately 62% of users around the world watch YouTube videos. So, YouTube’s rapid expansion since its founding in 2005 by three PayPal workers is nothing short of astounding. When Google bought YouTube in 2006, it did so for a whopping USD 1.65 billion. Additionally, YouTube’s goal from the beginning has been to make it easier to discover and share videos. Since then, it has expanded in ways its founders could never have predicted.
It’s no secret that YouTube’s popularity keeps growing, but the site’s present trajectory also depends on several other factors. Thus, YouTube’s success can be attributed to the site’s user-friendliness. Hence, creating a YouTube channel is a simple process. Because of YouTube’s ease of use and cheap barrier to entry, millions of people have started making their videos.
YouTube Usage Statistics 2023 SummaryÂ
- When it comes to organic traffic, YouTube is second in the United States and first in the globe.
- Daily, YouTube movies receive 1 billion hours of attention.
- There are over 2 billion unique users per month and over 30 million unique users per day who browse YouTube.
- Additionally, there are approximately 38 million active YouTube Channels, 15 million of which are owned and operated by content creators.
- With 2.3 million users watching at once, SpaceX’s Falcon Heavy Rocket launch broke YouTube’s previous mark.
- “Baby Shark” by Pinkfong was the first video to reach 10 million views on January 13, 2022. It is now the most-viewed YouTube video ever.
- Seventy percent or more of its readership accesses it via smartphone apps.
- Ninety percent of all online video views in the United States occur on YouTube.
- Seventy percent of all videos watched on YouTube are suggested by the algorithm.
- The latest statistics show that 500 hours of content were submitted every minute.
- YouTube has over 9000 content ID agreements, including TV networks, movie studios, and recording artists. Content ID is a YouTube feature that allows video proprietors to verify their ownership over their videos and exercise full editorial control.
- Only about 9 percent of businesses have their own YouTube channel.
- True viewers were found to be ten times more likely to perform the recommended action than the general population.
- A 23 times increase in clicks to the most subscribed YouTube channel is seen after a 30-second ad.
- As of the year 2023, YouTube boasts more than 2.6 billion monthly active viewers.
- 80 million people around the globe subscribe to YouTube Premium.
- YouTube is used by over half (52%) of all internet consumers at least once a month.
- Every day, over 122 million people use YouTube’s website and mobile apps to watch videos.
- Each day, users post an average of 720,000 hours of video to YouTube.
- YouTube is the most popular video-sharing website and the second most popular social networking site overall.
- T-series (an Indian music record label) has 228 million subscribers, making it the most subscribed channel on YouTube.
- In 2021, Mr. Beast made USD 54,000,000, making him the most-watched YouTuber ever.
- Males account for 53.9% of YouTube viewers, while females make up roughly 46.1%.
- In 2021, ads on YouTube brought in $28.8 billion.
- People between the ages of 25 and 34 make up the bulk of YouTube’s audience.
- The most popular type of content on YouTube is comedic.
- In 2021, YouTube got rid of the dislike option.
- YouTube’s Rewind for 2018 received 20.8 million dislikes before the dislike icon was disabled.
- With 467 million, India has more YouTube viewers than any other country. The third biggest country in the world by population, America has 247 million YouTube viewers.
Monthly Active Users on YouTube
YouTube has over 2.6 billion monthly active users as of the third quarter of 2023. so, YouTube is used by 52% of all internet users at least once a month. Additionally, a fourth of all people from the world visit YouTube at least once per month. Over half of all people who use mobile internet view YouTube at least once a month.
| Year | YouTube MAUs |
| 2010 | 200 million |
| 2011 | 500 million |
| 2012 | 700 million |
| 2013 | 1 billion |
| 2014 | 1.1 billion |
| 2015 | 1.3 billion |
| 2016 | 1.5 billion |
| 2017 | 1.6 billion |
| 2018 | 1.8 billion |
| 2019 | 2 billion |
| 2020 | 2.3 billion |
| 2021 | 2.5 billion |
| 2022 | 2.671 Billion |
Daily Active Users of YouTubeÂ
Over 122 million individuals are expected to use YouTube’s website and mobile apps each day. In the United States, 62% of all users have a YouTube search history regularly. Thus, that’s the same as saying there are 153,14,000,000 of them. Additionally, daily, YouTube’s audience watches over a billion hours of content. Every day, users take 500 hours to watch content on YouTube.
Premium YouTube Subscribers
When you upgrade to YouTube Premium, you won’t be bothered by ads. So, when you subscribe to YouTube, you also gain access to YouTube Music. As of the year 2018, YouTube Red is now known as YouTube Premium. Thus, there are the highest number of YouTube premium subscribers around the world in 2023.
| Year | YouTube Premium Subscribers |
| 2015 | 1.5 million |
| 2016 | 3 million |
| 2017 | 2.8 million |
| 2018 | 10 million |
| 2019 | 18 million |
| 2020 | 30 million |
| 2021 | 50 million |
| 2022 | 80 million |
Premium YouTube Subscribers
When you upgrade to YouTube Premium, you won’t be bothered by ads. So, when you subscribe to YouTube, you also gain access to YouTube Music. As of the year 2018, YouTube Red is now known as YouTube Premium. Thus, there are the highest number of YouTube premium subscribers around the world in 2023.
| Year | YouTube Premium Subscribers |
| 2015 | 1.5 million |
| 2016 | 3 million |
| 2017 | 2.8 million |
| 2018 | 10 million |
| 2019 | 18 million |
| 2020 | 30 million |
| 2021 | 50 million |
| 2022 | 80 million |
Therefore, the ability to stream videos in the background even after closing the app is another perk of YouTube Premium. YouTube has recently finished a trial in which only premium users had access to 4K videos. The good news is that standard members can now access 4K content on the app as well. In addition to this, the extra cost of the premium package is well worth it.
Countries with Highest YouTube UsersÂ
India has the highest number of YouTube subscribers which are about 467 million. So, this makes India the highest with a rate of about 18.62% of YouTube subscribers. Additionally, when it comes to YouTube viewers, the United States ranks second only to China with a ratio of about 247 million.
| Country | Number of Users |
| India | 467 million |
| United States | 247 million |
| Indonesia | 139 million |
| Brazil | 138 million |
| Russia | 106 million |
| Japan | 102 million |
| Mexico | 80.6 million |
| Germany | 72.6 million |
| Pakistan | 71.7 million |
| Vietnam | 62.5 million |
| the United Kingdom | 57.6 million |
| Turkey | 57.4 million |
| Philippines | 56.5 million |
| France | 52.6 million |
| South Korea | 46.4 million |
List of Countries Where Youtube is BannedÂ
The list of countries where YouTube is unavailable is as follows.
- Eritrea
- China (other than Hong Kong and Macau)
- Iran
- Turkmenistan
- South Sudan
- North Korea
Furthermore, YouTube has not been blocked in Russia despite the conflict between Russia and Ukraine.
YouTube Penetration rate
The Netherlands is the place where most people use YouTube. Thus, the number of people in the Netherlands who use YouTube is 94.9%. India and the United States are the two countries with the most YouTube users, but their penetration rates don’t even put them in the top 20. Furthermore, India has a 37% YouTube usage rate, while the U.S. has a 79.3% rate.
| Country | YouTube Penetration Rate |
| Netherlands | 94.9% |
| South Korea | 94% |
| New Zealand | 93.8% |
| Sweden | 93.7% |
| U.A.E. | 93.2% |
| United Kingdom | 92.1% |
| Denmark | 91.9% |
| Switzerland | 91.8% |
| Canada | 91.7% |
| Spain | 91.6% |
| Germany | 91.5% |
| Hong Kong | 91.3% |
| Israel | 91% |
| Saudi Arabia | 90.5% |
| Australia | 89.1% |
| Belgium | 88.6% |
| France | 88.2% |
| Ireland | 88% |
| Singapore | 87.8% |
| Taiwan | 87.3% |
Why is YouTube more popular than any other platform?
Google is the most common search engine, but YouTube is a close second. So, every month, more than two billion people, or about a third of all internet users surf the web. But it’s not quite that easy because every day the billions of individuals who have access to YouTube watch one billion hours of video. Additionally, the platform’s widespread appeal allows for a significant audience scale. The business claims that its network can connect with more mobile customers in the United States. Therefore, one of the most appealing things about the YouTube app is how well it works on mobile devices.
YouTube can be used in more than 100 countries and it can be used in many different languages. Furthermore, it can be used anywhere in the world and by anyone who speaks any language. There are also over 80 more languages that can be used. In this group are languages like Azerbaijani, Khmer, and Laotian, as well as English and Spanish which are more common.
Every day, one billion hours of video are watched on YouTube, which means that there are billions of views. Thus, some of the numbers don’t match up. If everyone on Earth spent the same amount of time watching movies, the average person would spend 8.4 minutes a day doing so. Because of this huge number, the video’s reputation as a reliable source of information only gets better.
How can YouTube help you in establishing a successful business?
Since more and more people are watching videos, it makes sense for businesses to use videos in their marketing. There are several ways to start making movies for YouTube. If you have an online store, you might want to put product movies on YouTube so your customers can see what you have to offer. So, putting a link to your online store on your YouTube page will make it easier for customers to find you online. Thus, the best time to post movies on YouTube is when your audience is most likely to be online at that time.
